The "I'm Tired of..." bracelet concept was sparked by the success of Lance Armstrong’s effort to raise money for cancer with a simple silicone bracelet. When this company set their criteria, they decided that, like Armstrong’s, first and foremost, it had to be inexpensive so everyone could afford it. And, equally important, they had to be able to make a donation to charity from each one.

Next, they decided their products had to be both eco friendly and fashionable if they wanted lots and lots of people to wear them. The designers, Dan Hoffman and Carrie Pollare, spent the last nine years in the fashion business, and the last three in eco fashion. Both of them have practiced a green lifestyle for many years, not in a treehugger kind of way, but always keeping their planet in mind. So, they designed and created the bracelets out of recycled tires and metal.  Last, but not least, the bracelets are completely made in the USA.