Via Nativa Imports works along with the principles of fair trade. They create opportunities for the economically disadvantaged artisans in Nicaragua. They promote transparent business practices between the artisan and themselves and other markets/businesses the artisans work with. Via Nativa encourages the artisan's independence to work with other markets and also offers business and marketing advice. Fair pay is of top priority. Via Nativa respects local laws and social norms and the rights of a child. Artisans work in safe conditions and wear a mask working with wood. Via Nativa distributes donations collected in New York to rural and urban areas of Nicaragua.

Most of Via Nativa's jewelry is made from reclaimed wood. This wood comes from a FSC (Forest Stewardship Council) certified furniture manufacturer. They also offer spalted wood jewelry which is not logged. All jewelry and accessories are finished by hand with the highest of quality. Via Nativa Imports is a Proud Member of the Fair Trade Federation, the NYC Fair Trade Coalition, and Green America.